Himjoli, which means Friend in the Land of Snow, is a social venture company that works with producer groups based in the state of Uttarakhand, especially in the mountain region of Kumaon. Himjoli’s mission is to reduce migration to cities by creating sustainable jobs in the villages.

Thousands of rural farmers, artisans and women’s groups are involved in this enterprise that aims to transform lives through trade, not aid.

Profits from Himjoli Products Pvt. Ltd. are invested back into the communities and producer groups in order to realize the objective of not only creating sustainable jobs but also creating greater product value thus helping to improve standards of living.